Interim Marketing Manager
to start September 2010
This is an excellent opportunity to get fully involved in co-operative Xest our home shopping proposition based in Petersfield.
Co-operative Xest is the leading brand within the aids for daily living sector and is really making a difference to their customers’ lives. It was launched in April 2009 and is growing fast.
You will be covering our Marketing Manager’s maternity leave (estimate 7 – 13 months) and joining a small team where everyone is hands on and a can do attitude is a must. You will be involved in all aspects of marketing and customer service utilising the full marketing mix in a multi-channel environment, including e-commerce, direct marketing, product marketing, website content management, PR and customer service delivery. Importantly, the position will take a pivotal role in identifying and developing opportunities for innovation. Working closely with the Managing Director and Head of Trading, you will develop new and innovative ideas, successfully launching products to market to help deliver growth and category expansion.
Key Accountabilities :
· Developing the Marketing Plan to deliver the company's challenging growth and profit objectives.
· Increasing value and profitability through effective development of database, segmentation and direct marketing techniques.
· Working with customer service supplier, recommend and implement improved business processes and systems which deliver an efficient and controlled sales order processing and customer service solution.
· Manage the customer service supplier to ensure efficient cost to serve and service is achieved and to develop joint improvement plans as required
· Developing and implementing a performance management process and reporting system for target-setting, measurement and evaluation for all marketing activities in terms of customer recruitment and retention, growth of sales and brand execution.
· Developing customer service performance reporting to ensure visibility of performance and implement improvements to address issues that prevent service targets being achieved
· Managing all agency and supplier relationships for direct marketing activity on a day-to-day basis.
· Working with team, agencies and suppliers to develop the website to allow customers to make informed choices, meeting their needs for accessibility and ease of use. Creating new content and regularly reviewing the website to provide continuous improvement to the customer experience.
· Developing plans to utilise customer interaction to add value to business through the use of tools such as social networking, blogs and podcasts.
· Preparing and implementing Search Engine Optimisation and Search Engine Marketing plans to increase target customer visitor traffic via natural search.
Applicants should possess the following skills and qualities :
· Graduate calibre with clear and demonstrable skills and experience across a wide range of direct marketing activities gained within a direct-to-consumer, fast-paced multi-channel environment.
· Experience of both traditional direct marketing and ecommerce, and of marketing consumer goods is essential.
· Must be adaptable and comfortable in a changing and evolving work environment.
· Will relish new challenges, be driven to continually improve and be inspired to deliver results with passion and enthusiasm.
· Commercially astute and highly numerate with ability to undertake comprehensive analysis.
· Excellent communication and inter-personal skills, and able to create buy-in and influence both externally and at all levels in the company.
· Possess a passion for the customer, ensuring a customer centric approach with the proven skills in gaining customer insight and using this knowledge to drive marketing effectiveness.
If you have the necessary skills and experience we’d love to hear from you. Please send your CV to careers@southerncoops.co.uk
Closing date : Friday 13 August 2010.-